THE ASK
ByeBye Insects is a natural, plant forward bug repellant. We were tasked with updating the product originally marketed for horse-use into a brand that would appeal to a better-for-you shopper at Target.THE OUTCOME
ByeBye was transformed from an overcomplicated, clinical identity to an approchable and family friendly solution with easily digestible packaging. The brand is currently being pitched to Target and other major retailers.My Role
Brand Identity
Illustration
Flower Photography
Packaging
The Team
Creative Direction: Joel Schierloh
Art Direction: Joey Hamburger
Associate Art Direction: Kaya Morris
Design Lead: Sarah Johnson
Design: Jack Walgamuth
✱ Created at The Stable
