THE ASK

The Stable’s first owned brand—Fundays, started out as an exploration into what a Gen-Z brand could look like in the growing seltzer market. We partnered with Target to fully realize the vision and bring Fundays to life.

THE SOLUTION

To compliment the bold, exciting flavors of Fundays, and stand out from competitors’ white cans, we created a vibrant visual direction with bold patterns, playful illustrations, and quirky photography.

My Role
Brand Identity
Package Illustration 

The Team
Creative Direction: Rebecca Sloat
Associate Creative Direction: Joel Schierloh
Design: Tyler DeHauge, Sarah Johnson, Jack Walgamuth
Art Direction: Bethany Schrock


✱ Created at The Stable