THE ASK

Minneapolis Brewery Finnegans Brew Co. came to us with a simple but unique concept—dog beer. They sought to create an uplifting brand that could be sold in both retail and restaraunt locations.

THE SOLUTION

We built out a comprehensive brand focused on the the joy and absurdity of sharing a beer with your pup, while also highlighting the product’s numerous health benefits. Tail Chaser is now sold at over 100 locations spanning grocery, restaurant, and retail.